Why Marketing has hijacked Social Media

Today’s guest blogger is Grant Leboff who delivered an inspiring two-day workshop for our SME participants on sales. In this short and accessible vlog, Grant talks about how SMEs can harness social media to connect directly to their customers. Social media connects people individually. This means that sales is no longer about a company taking out a mass market advert. Instead, SMEs should focus on building individual relationships with their customers. Customers are no longer interested in a brand, more in what their friends and family think of a product.